escritura

Performs Locally: OCEANSIDE DAYS OF ART SHOW – Sat./Sun., April 17 & 18

“It is uncommon when you come across someone who is already a “star” in his or her own right, but relatively unknown otherwise. I’ll start off with saying I love, love, love her sound, and her music choices for this CD, “Movin’ On”. Her voice is unique, in that she has a natural talent for blending blues, pop, and country together that is all her own sound.” NASHVILLE GAB

more at AbetDiscPlus.com

Using the influences of various movies, books, and musical compositions, Aeron takes his viewer on a journey through his imagination. The online photo gallery that Aeron displays is impressive to say the least. The use of color, close ups, and subjects to invoke various emotional responses is overwhelming.

Aeron’s medium of choice is digital photography, which is a unique medium. It is very different from film photography, where the picture can be easily manipulated with the proper software, imagination, and a computer. The results lie not in the medium, but in the eye and imagination of Aeron. The mixture of crisp close ups to nature, mixed with bright hues not normally found in the natural world make a striking picture, worthy of the most discerning collector’s wall.

In addition to nature photos, Aeron creates abstracts using objects found in our everyday lives, centers his creations on various flowers, animals, and people, without resorting to the typical portrait format. This gives the viewer a unique peek into the life of the subject, without feeling as if the photo was posed or false in any way.

Digital photography has come a long way since its introduction. Starting out with grainy, less than snap shot quality pictures, it is now becoming its own art form. Advances in pixel compression and software to manipulate digital photos make this art a skill like no other before it. It is a mix of creativity, art, and technology, taking photography into the 21st century.

In addition to the influences already mentioned, Aeron has been swayed by the works of other photographers and artists, including Ernest Haas, Ralph Gibson, Pete Turner, Jay Maisel, John Paul Caponigro, and others. The focus of his work is learning, understanding, and communicating.

Visit Aeron Photography

Fallen Angel HD video download avalible at Abet Music

Published by Abet Publishing

Cold drops of rain, overhead

I hear you come again, your pleasure my pain,

Dressed in pure white, chilling smile

Haunting melody as she speaks to me

Day light turns to night

Days drift on by

Once again I learn to smile

Her touch has taken so much

Memories come alive

As the days drift on by

Once again I learn to smile

Her touch has taken so much

Memories of my past, please last

Dressed in pure white, chilling smile, haunting melody as she speaks to me

Day light turns to night

Days drift on by

Once again I learn to smile

Her touch has taken so much

Memories come alive

As the days drift on by

Once again I learn to smile

Her touch has taken so much

Memories of my past, please last

Video

Music

iTunes :
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playListId=5968933

Abet Music :
http://www.abetmusic.com/welcome/catalog/Impulse-17-1.html

CDBaby :
http://www.cdbaby.com/cd/effusion

Website

MySpace :
http://www.myspace.com/effusionxya

Effusion :
http://www.effusionmusic.com

for more on Ronaldo visit AbetDisc.com

If you are a performing musician that sells CDs at your shows, please consider this:

Terry McBride of Nettwerk told this story at a recent conference:

A band he was managing was doing the usual thing of selling CDs for $15. They’d mention it once or twice from the stage, and sell about $300 per night on average.

He asked them to try a completely different approach:

1. Say to the audience, “It’s really important to us that you have our CD. We worked so hard on it and are so proud of it, that we want you to have it, no matter what. Pay what you want, but even if you have no money, please take one tonight.”
2. Mention this again before the end of the show, adding, “Please, nobody leave here tonight without getting a copy of our CD. We’ve shared this great show together so it would mean a lot to us if you’d take one.”

It changes the request from a commerical pitch to an emotional connection. (Replace market mindset with social mindset!) Allowing them to get a CD for no money just reinforces that.

Terry said that the band did this for a while, and soon they were selling about $1200 per night on average, even including those people who took it for free! I think the average selling price was about $10.

But the important part came next:

Because every person left each show with a CD, they were more likely to remember who they saw, tell friends about it, listen to it later, and become an even bigger fan afterwards.

Then, when the band came back to a town where they had insisted that everyone take a CD, attendance at those shows doubled! The people that took a CD became long-term fans and brought their friends to future shows.

Want to try it? Document specifics.

So far this is just rough word-of-mouth from Terry, but it seems like it’d work. Anyone want to try it? If so, I’d like to tell your tale here in a future article.

So please log some specifics, before and after.

BEFORE: How many CDs did you sell at your last 5-10 shows? Average the number and price to come up with an average per-night total and average per-CD price.

AFTER: What were those same numbers for the next 5-10 shows using this method?

Also, please note any specific things you did or said that worked exceptionally well, and perhaps any interesting responses you heard back from the audience.

If you’re able to note attendance at the same venue for a concert where you did this, then at that same venue afterwards, that’s a nice bonus.

Save these specific numbers, and either post them as a comment below, or email me at derek@sivers.org. Be able to give the venue info, too, because if this goes exceptionally well I’ll be contacting the venue for their verification and perspective.

Previous title for this post was “Experiment: Everyone must have a CD, even if free.” but I think the new title describes the real point better

© 2009 Derek Sivers

Posted by: Aeron Nersoya | AbetDisc.com